How to Use Push Notifications to Upsell to Exclusive
Push notifications are a powerful way to encourage your existing subscribers to upgrade to your Exclusive Subscription. When used intentionally, they help you communicate added value, highlight what’s new, and drive subscribers to switch—without disrupting their current access.
This article explains how push notifications work, how to create them, and best practices for using them to upsell to Exclusive.
What Push Notifications Can Be Used For
Once you’ve launched an Exclusive Subscription, push notifications allow you to:
Promote your Exclusive offering to existing subscribers
Highlight new or upgraded benefits available in Exclusive
Encourage subscribers to switch when your content mix is clearly defined
Push notifications are especially effective for upselling because they take subscribers directly to your Exclusive checkout experience.
Push Notification Limits and Rules
Before sending a push notification, keep these important guidelines in mind:
You can send a maximum of 2 push notifications total
There are no timing restrictions — you decide when to send them
Push notifications can be fully customized with your own message
All push notifications are sent from Playbook
Because the limit is strict, it’s important to be thoughtful and strategic about when you send them.
How Push Notifications Help Upsell to Exclusive
When a subscriber taps your push notification:
They’re taken directly to your Exclusive join experience
They’re shown clear options to upgrade or add Exclusive
The experience is designed to make switching seamless
This makes push notifications one of the most direct ways to convert existing Platform subscribers into Exclusive subscribers.
Best Practices Before Sending a Push Notification
We strongly recommend waiting to send push notifications until you’ve:
Clearly defined what content and features are included in Exclusive
Decided how Exclusive is differentiated from your Platform Subscription
Updated your Offers settings to reflect that strategy
Sending a push notification before your Exclusive offering is fully thought through can lead to confusion or missed conversion opportunities.
Tips for Writing an Effective Push Notification
Since you’re limited to two total sends, your messaging matters.
Consider focusing on:
What subscribers get only with Exclusive
New access, features, or experiences
Clear value rather than urgency alone
Keep messages short, clear, and benefit-driven.
When you visit Offers in the creator dashboard, you’ll see a new option to start an Exclusive Subscription.
From there, click "Create Push Notification":
Then, write your message and click "Send" when ready:
You'll then receive confirmation that the push notification has been sent successfully:
Your users will receive the push notification on their device, and once opened, see the screen below:
Key Things to Remember
Push notifications are optional—but powerful
You only get two total, so use them strategically
They’re best used as an upsell tool once your Exclusive content mix is locked in
Notifications appear as coming from Playbook, adding trust and consistency
Used thoughtfully, push notifications can be one of the most effective ways to guide your audience toward Exclusive and maximize subscriber value.