Note: If your Program is a One-Time Purchase (OTP), its landing page and checkout page now live inside the Offer that wraps it, not on the Program itself. See OTP Programs → OTP Offers: What's Changing (and What's Not) for the full breakdown. Everything below still applies as-is to Subscription Programs, which keep their own standalone landing page.
Program Landing Page
A program landing page is the public, marketing-friendly page that anyone can view. It highlights what your program is, who it’s for, and what’s included.
For OTP Programs, this page is managed from the Offer's Price & Package tab. For Subscription Programs, it's managed directly on the Program.
What Users See
Program title and cover art
Description
Program layout (weeks, days, workouts)
Sample content (if applicable)
Buttons prompting users to subscribe or purchase
When to Use This Link
Promoting your program on social media
Linking from bios, newsletters, or websites
Running ads or directing traffic to learn about the program
Anytime you want users to understand what the program includes before they buy
Program Checkout Page
A program checkout page is the direct purchase flow. It skips the marketing details and takes users straight to payment.
For OTP Programs, grab this link from the Offer (or from the Program's Share button, which now points to the wrapping Offer). If a Program is part of more than one Offer, a shared/legacy link routes to the cheapest Offer by default — share directly from a specific Offer if you want a customer to land on a specific price.
What Users See
Price
Discount (if applied)
Payment details
Sign-in or account creation steps
When to Use This Link
Promotions with a discount code
Limited-time offers
“Buy Now” calls to action
Campaigns where reducing friction is important
Program Deep Link
A program deep link opens the program directly inside the Playbook consumer app. It bypasses the landing page and checkout flow entirely. This works the same for OTP and Subscription Programs.
What Users See
The program in-app exactly as an active subscriber sees it
Workouts, weeks, and full structure
Start/continue buttons (if they have access)
A paywall if they do not have access
When to Use This Link
Sharing content with existing subscribers
Sending access instructions to users who already purchased
Customer support messages
Personal communication or DMs where the user is already logged into the app
Quick Comparison Chart
Link Type | Opens Where | What Users See | Best For |
Program Landing Page | Web | Full program details, preview, “subscribe” or “purchase” options | Marketing, education, social promotion |
Program Checkout Page | Web | Payment screen, discount fields, account steps | Direct purchasing, limited-time offers |
Program Deep Link | Playbook App | Program inside the app, paywall if no access | Existing users, support, returning customers |
Note: for OTP Programs, "Program Landing Page" and "Program Checkout Page" above are accessed via the Offer that wraps the Program — see the callout at the top of this article.