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Hype up your followers on social media before you <a href="https://help.playbookapp.io/en/articles/9478261-how-to-create-a-challenge">launch your challenge</a> and throughout the duration of your challenge to keep them motivated

Create an Instagram highlight where you collect all Story and Feed posts related to your challenge

- Hype up your followers on social media before you <a href="https://help.playbookapp.io/en/articles/9478261-how-to-create-a-challenge">launch your challenge</a> and throughout the duration of your challenge to keep them motivated
- Create an Instagram highlight where you collect all Story and Feed posts related to your challenge

You’ve <a href="https://help.playbookapp.io/en/articles/9478261-how-to-create-a-challenge">created your challenge</a> and fine-tuned every last detail. The next step is to promote it! Below, we’re sharing the top five pre- and post-launch strategies for promoting your challenge on social media.

**Note: Want to know the best time(s) to post? <a href="https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic" rel="nofollow noopener noreferrer" target="_blank">Check out suggestions here</a>.

Pre-Launch: 5 Ways to Promote Your Challenge on Social

We recommend promoting your challenge on social media at least one week before it goes live to build excitement!

Below are a few ideas for specific ways you can promote your challenge:

Use Instagram Stories to create an “Ask Me Anything” post where followers can submit any questions regarding your challenge

Encourage participation by including a CTA and signup link in captions across all of your social platforms

Promote the value! Create an Instagram Story video reminding followers about the value of your challenge

1. Use Instagram Stories to create an “Ask Me Anything” post where followers can submit any questions regarding your challenge
2. Encourage participation by including a CTA and signup link in captions across all of your social platforms
3. Promote the value! Create an Instagram Story video reminding followers about the value of your challenge

Pre-Launch Challenge Social Promotion Examples

If you’re still in need of inspiration, check out these great creator challenge examples!

<a href="https://playbookapp.io/creators/aubrie-edgington/back-at-it-challenge#entry:306512@1:url" rel="nofollow noopener noreferrer" target="_blank">Aubrie Edgington’s “Back at It” Challenge</a>

Instagram Pre-Launch Video Promo with Q&amp;A

Juice &amp; Toya's "Summer Ready 2023" Challenge

Instagram Featured Video Post (with trending audio)

Eliza Katoa's "Stronger for Summer" Challenge

Instagram Feed Post (pinned throughout promo to encourage sign ups)

<a href="https://playbookapp.io/creators/jeremy-park/art-of-war-challenge" rel="nofollow noopener noreferrer" target="_blank">Jeremy Park’s “Art of War” Challenge</a>

<a href="https://juiceandtoya.app/challenge/" rel="nofollow noopener noreferrer" target="_blank">Juice &amp; Toya's "Start Now" Challenge</a>

Challenge CTA and Sign Up Link in Instagram Bio

Instagram Pre-Launch Video Promo with Sign Up Link

Post-Launch: 5 Ways to Promote Your Challenge on Social

Create an Instagram highlight where you’ll collect all Story and Feed posts related to your challenge

Ask followers to tag you in their posts! Use Instagram Stories to share reviews and DMs from your followers who are going through your challenge as social proof. This is a great way to create a sense of community — as well as FOMO for your followers who are not participating in the challenge, which could lead to more sales if they decide to join!

Use Instagram Feed and Story posts to share inspiration and motivation to push your followers throughout the challenge

1. Create an Instagram highlight where you’ll collect all Story and Feed posts related to your challenge
2. Ask followers to tag you in their posts! Use Instagram Stories to share reviews and DMs from your followers who are going through your challenge as social proof. This is a great way to create a sense of community — as well as FOMO for your followers who are not participating in the challenge, which could lead to more sales if they decide to join!
3. Use Instagram Feed and Story posts to share inspiration and motivation to push your followers throughout the challenge
4. Promote the value! Create an Instagram Story video reminding followers about the value of your challenge

Note: Don’t forget to include a strong CTA at the beginning of all of your social posts about your challenge! ​

Post-Launch Challenge Social Promotion Examples

Instagram Story - Discussing Value of Facebook Group

Create your pre- and post-launch strategy.

How to Promote Your Challenge on Social Media

Find answers and get help from Intercom Support and Community Experts

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