Black Friday and Cyber Monday are your biggest opportunities of the year to grow your audience, generate sales, and strengthen long-term customer relationships. To maximize success, you’ll want to start building and engaging your list well before Black Friday week.
This guide walks through how to use Flodesk, ManyChat, and Playbook webhooks (via Zapier) together to create a seamless, automated, and high-converting Black Friday campaign — from early lead generation to post-sale follow-up.
Why Early Planning Matters
Your audience is already thinking about fitness, routine, and motivation as the year wraps up. Black Friday is when they expect offers — and your goal is to make sure your offer is ready before they start looking.
The best-performing creators start list-building and teasing their Black Friday promotions in early November. This “Early Window” period is all about collecting leads, nurturing interest, and segmenting your audience before the noise of Black Friday begins.
Step 1: Build Your Email List Early With Flodesk
Use the first two weeks of November to build your list. Flodesk is your central hub for collecting emails, segmenting subscribers, and sending automated messages that lead into your Black Friday campaign.
To set up Flodesk:
Go to flodesk.com and create an account.
Customize your brand colors, logo, and fonts for visual consistency.
Create a form (inline, popup, or full-page) titled something like “Get Early Access to My Black Friday Offer.”
Connect the form to a segment called “Black Friday Early Access.”
Save and publish the form, then share it through your link in bio, website, or social posts.
Once you’ve set up your form, create an automated workflow to welcome new leads and start building excitement for your sale.
Example Email Flow:
Email 1 (Welcome): “You’re in! Here’s what’s coming this Black Friday.”
Email 2 (Value): Share a free tip, video, or mini guide to build trust.
Email 3 (Tease): Hint that something exclusive is coming (“Biggest offer of the year — early access soon”).
Email 4 (Launch): Send your official Black Friday offer and checkout link.
This ensures that when Black Friday week hits, your subscribers are primed and ready to buy.
Step 2: Automate Audience Syncing Using Webhooks and Zapier
Instead of manually moving leads between Playbook and Flodesk, connect them using Zapier. This ensures every new Playbook user or subscriber automatically enters your Flodesk segment, keeping your audience organized and updated.
To connect Playbook to Flodesk:
Go to your Creator Dashboard → CRM (Audience) tab.
Locate the Email Marketing Webhooks section and click + Add Webhook.
Copy your webhook URL.
In Zapier, create a new Zap:
Trigger: “Webhooks by Zapier” → “Catch Hook.”
Paste your Playbook webhook URL.
Test the connection.
Action: Select Flodesk → “Create or Update Subscriber.”
Connect your Flodesk account.
Map fields (Name, Email) from Playbook.
Choose your “Black Friday Early Access” segment.
Turn your Zap on to automate the workflow.
Now, every new subscriber or freebie download from Playbook is automatically added to your Flodesk segment for follow-up emails.
Step 3: Use ManyChat to Drive Leads From Social Media
ManyChat is a Meta-approved chatbot tool that automates Instagram DMs, allowing you to capture leads directly from your posts and send them your lead magnet or signup link instantly.
To set up ManyChat for your Black Friday campaign:
Go to manychat.com and connect your Instagram business account.
Create a new automation using the “Comment Keyword” trigger.
Choose a keyword like “DEAL” or “BF2025.”
Write your automatic DM:
“Hey! Thanks for commenting — here’s early access to my Black Friday offer. Click below to sign up!”
Add your Flodesk form link or Playbook freebie offer link in the message.
Publish your automation.
Post Idea Example:
“Comment DEAL below to get early access to my biggest Black Friday offer!”
When someone comments, they’ll instantly get your DM with the signup link. Once they opt in, Zapier will push them into your Flodesk segment automatically.
Step 4: Announce Early and Segment Your Audience
Start teasing your offer around November 1–10. Use this time to gather leads through Flodesk and ManyChat, segment them into your “Black Friday” list, and start sending early-access communications.
Best Practices:
Announce early: Position your campaign as “early access for insiders.”
Segment clearly: Tag your subscribers as “Black Friday” in Flodesk so you can target them separately from your general audience.
Send consistent updates: Send 2–3 short, valuable emails before Black Friday that build anticipation.
Reward engagement: Consider offering an early-access bonus or limited discount code to subscribers who joined the early list.
By the time your sale goes live, these early subscribers will be your most engaged and highest-converting audience.
Step 5: Launch and Automate Follow-Up
When your offer is ready to go live (typically during Black Friday week), your automation system should already be set to deliver your offer instantly and follow up afterward.
Recommended Workflow:
Flodesk Workflow: Triggered when someone joins your Black Friday segment — sends your discount or offer details.
Zapier Automation: Ensures all new Playbook buyers or form signups sync to Flodesk automatically.
ManyChat Flow: Continues to deliver your signup link via DM for new commenters or story interactions.
After the campaign:
Send a “Thank You” email to buyers.
Create a post-BFCM nurture sequence to keep them engaged and promote your next challenge or subscription.
Re-engage non-buyers from your “Black Friday” segment in December with a “Did you miss this?” campaign.
Step 6: Optimize for Future Campaigns
After your Black Friday campaign ends, review your Flodesk analytics:
Track open and click rates for your emails.
Note which subject lines performed best.
Identify where new leads came from (ManyChat, webhooks, or your link in bio).
Use these insights to refine your next promotion, especially for New Year or Spring launches.
Key Takeaways
Black Friday success depends on early preparation, automation, and segmentation. To recap:
Use Flodesk to collect leads and run email automations.
Use ManyChat to capture leads from Instagram posts and stories.
Use Zapier webhooks to automatically sync Playbook subscribers to your Flodesk lists.
Segment your “Black Friday” audience early, send consistent updates, and nurture them into paying customers.
The more streamlined and automated your funnel is, the easier it will be to focus on what matters most — connecting with your community and driving conversions.