One-time purchases (OTPs) allow you to sell stand-alone programs for a single payment. They’re ideal for signature programs, challenges, limited-run programs, or exclusive content outside of a recurring subscription. This article reviews how to create an OTP and add it to an offer to sell.
Step 1: Build Your OTP
Before adding an OTP to an offer, you’ll need to create the program(s) that make up the purchase.
To build an OTP:
Go to your Programs tab in the Creator Dashboard.
Click + New Program and select the One-Time Purchase (OTP) option.
Give your program a clear, descriptive title.
Add a program description, thumbnail, and any relevant tags.
Upload your workouts, weeks, or sections as needed.
Adjust your program structure to make it easy to follow (for example: Week 1–4, Day 1–5).
Add media, PDFs, or Extras that help users complete the program.
Set your price based on the value and type of content (see guidelines below).
Save and publish your OTP program (or leave it as a draft if you’re still editing).
OTP Pricing Guidelines
When setting OTP prices, keep in mind:
Single programs generally perform best between $10–$40.
Multi-program offers can range higher, typically $40–$100+, depending on depth and duration.
Clear, outcome-driven names (“4-Week Strength Challenge,” “Total Core Reset”) tend to convert better.
You can later include OTPs in promotions or offer them with content from the extras section via offers.
Step 2: Create an Offer
Once your OTP program exists (published or draft), you can create an offer to sell it.
To create a new offer:
Click Offers on the left-hand navigation bar.
Click + Add New Offer.
On the offer setup page, fill out the following fields:
Name: The title customers will see at checkout.
Price: The one-time price of your offer.
Features: Highlight what’s included (e.g., number of programs, exclusive content, support, etc.).
Programs: Select your OTP program(s) — you can include multiple programs in one offer.
Extras: Add any bonus materials or external links you want to include.
Description: Write a short summary to help buyers understand what’s included.
Save your offer when finished.
Step 3: Add Your OTP Offer to Your Channel Landing Page
Once your OTP offer is ready, you’ll need to connect it to your channel so customers can see and buy it.
To add your OTP Offer:
Go to your Channel Landing Page.
You’ll access this through the Subscription section in your dashboard.
Add your OTP Offer to the appropriate section so it appears alongside your subscription or other offers.
You can include multiple OTP programs within a single offer, allowing customers to buy full collections or themed offers.