TL;DR
Consider including the following videos to guide participants: Welcome, How to Register, Where Are the Workouts, Prizes, and Join the Community.
Be clear on when workouts drop, how to sign up, and how winners are chosen.
Keep videos short, upbeat, and easy to follow.
Running a challenge is one of the best ways to engage your audience, create accountability, and help people see results. To set your challenge up for success, it’s important to make sure everything is clear to participants from the very start. The best way to do this is by recording a few short placeholder videos to guide them through the experience.
Below are the key videos to include, along with ideas for what to cover in each one.
Welcome Video
Your welcome video should set the tone for the challenge and get participants excited.
What to cover:
Introduce yourself and the challenge theme.
Explain who the challenge is for and what they can expect.
Share the overall structure (length, workout frequency, etc.).
Encourage participants to commit fully.
How to Register Video
This video should give step-by-step clarity on how to join and officially take part in the challenge.
What to cover:
Where participants sign up (Clarify if it is a OTP or in your subscription).
Any deadlines or start dates.
What confirmation looks like in-app.
Reassurance that the process is quick and simple.
Where Are the Workouts Video
This is one of the most important pieces to prevent confusion.
What to cover:
Where the workouts will live (in the app, under a program).
How often new workouts drop (daily, weekly, or all at once).
What to do if they miss a day (e.g., workouts can be replayed).
Any extra guidance like equipment needed or warm-up recommendations.
Prizes Video
If your challenge includes rewards, make sure the rules are crystal clear.
What to cover:
What prizes are available and how winners are selected.
How to submit progress (before/after photos, check-ins, tagging on social).
Deadlines for entries.
Remind them that consistency and effort are what really count.
Join the Challenge Community Video
Community is key to keeping participants motivated and engaged.
What to cover:
Where the community lives (Circle, group chat, private social group, or community section in playbook).
How to introduce themselves and engage with others.
Encouragement to post updates, ask questions, and support one another.
How community activity may tie into winning (if applicable).
Final Tips
When building your challenge, think like a participant who is new to your content. Keep everything simple, clear, and fun. The more you answer questions up front, the smoother the experience will be for your audience and the more successful your challenge will be.