What Is The “Start Here” Category?
The “Start Here” category is your onboarding hub.
It helps new subscribers quickly understand:
What your app offers
Where to begin
How to get results
A strong “Start Here” section improves retention and reduces confusion for new users.
What To Include In Your “Start Here” Category
Welcome And App Overview
Start with a short welcome message that introduces you and your app.
Explain:
Who the app is for
What results users can expect
How often they should train
Keep this simple and personable.
Where To Start
Clearly tell users exactly what to do first.
Examples:
“Start with Program X if you're a beginner”
“Follow this 4-week plan first”
“Do these workouts in order”
Avoid giving too many options. Clarity is key.
How To Progress
Help users understand how to continue after they begin.
Explain:
When to move to the next program
How to increase difficulty or intensity
How often to train each week
This keeps users engaged long-term.
Join The Community
Encourage users to connect beyond workouts.
Include:
An overview of your community
How to ask questions
Explain the value of participating to be held accountable
This builds stronger engagement and retention.
App Pricing (Upgrade to annual/ take advantage of offers)
Position the annual option as the best way to fully commit, stay on track, and get the most out of your program.
Include:
Why the annual plan is the best deal (cost savings vs. monthly)
How committing upfront helps them stay consistent and see better results
Any additional offers or upgrades you have
How your content will continue to grow
This helps reinforce value.
Additional Tips
Include anything that helps users succeed, such as:
Equipment needed
Training schedule recommendations
Nutrition or recovery tips
Keep this section concise and actionable.
Best Practices
Keep videos short and focused
Avoid overwhelming users with too much information
Use clear titles and simple language
Guide users toward one clear starting point
A strong “Start Here” category sets the tone for your entire app and helps turn new subscribers into long-term customers.