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How To Run Surveys to Learn What Your Audience Wants

This guide will walk you through the process of setting up a survey, provide essential questions to ask, and explain why this approach is crucial for your business growth.

Written by Jordan Blake

As a fitness creator, understanding what your audience wants is key to creating successful programs and content. By using Google Forms to conduct a survey, you can gather valuable insights directly from your followers.

Why You Should Use a Survey

  1. Understand Your Audience's Needs

    • Knowing what workouts your followers prefer helps you create content they will engage with and purchase.

  2. Build More Effective Programs

    • If most of your audience prefers 30-minute at-home workouts, you can tailor your next program accordingly.

  3. Increase Engagement and Trust

    • Asking for feedback shows that you care about your community’s goals and struggles.

  4. Boost Sales and Retention

    • By offering exactly what your audience wants, you increase the likelihood of them investing in your programs.

  5. Expand Your Content Strategy

    • Learning that your audience wants more nutrition or motivation content can help diversify your brand.

By taking the time to create and distribute a Google Forms survey, you'll gain valuable insights that can shape your next fitness program or content plan. Ready to grow your fitness business? Start your survey today!
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Step-by-Step Guide: Creating a Survey in Google Forms

Step 1: Access Google Forms

  1. Go to Google Forms and sign in with your Google account.

  2. Click the blank form to start a new survey.

Step 2: Create Your Survey Title and Description

  • Title: "Help Me Create the Perfect Workouts for You!"

  • Description: "I want to make workouts and content that truly help you reach your fitness goals. Please take a few minutes to answer this short survey so I can better understand what you need."

Step 3: Add Your Questions

Use the plus (+) button to add new questions. Below are the recommended questions and how to format them:

  1. What is your favorite type of content/workouts? (Multiple choice or checkboxes)

  2. What workouts would you like to see from me? (Short answer)

  3. Do you follow a program or do one-off workouts on more of your terms? (Multiple choice: "Follow a structured program," "Do my own thing," "Both")

  4. How long do you like to train for in a given session? (Multiple choice: "Less than 20 min," "20-30 min," "30-45 min," "45-60 min," "Over an hour")

  5. Do you typically work out at home or in the gym (or both)? (Multiple choice)

  6. Do you have a goal in mind? (Lose weight, gain muscle, get more athletic, lean, etc.) (Short answer)

  7. What would help you the most to finally accomplish your goal? (Short answer)

  8. What is your biggest struggle when it comes to reaching your goals? (Ex: Exercising? Nutrition? Etc.) (Multiple choice or short answer)

  9. How long have you been struggling with this? (Multiple choice: "Less than 6 months," "6-12 months," "1-3 years," "More than 3 years")

  10. What other types of content/videos would you like to see from me? (Nutrition, lifestyle, motivation, etc.) (Checkboxes)

  11. What else? What are you interested in that I am not asking? (Short answer)

  12. How old are you? (Multiple choice or short answer)

  13. What do you do for a living/industry you are in? (Short answer)

  14. Email (optional, for follow-up or special offers) (Short answer)

Step 4: Customize Your Form

  • Click the palette icon to customize the design and make it visually appealing.

  • Use the settings (gear icon) to adjust response collection options.

  • Enable "Required" on key questions to ensure you gather the most critical data.

Step 5: Share Your Survey

  • Click the Send button in the top right.

  • Share via email, social media, or a direct link.

  • Post it on your Instagram story, Facebook group, or email list to encourage responses.

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